SENSEcity Walks

What is SENSEcity Walks:

SENSEcity Walks offers an innovative way to explore Glasgow by combining a free travel guide booklet with a mobile augmented reality (AR) application. Visitors begin their journey by picking up the booklet from various distribution points across the city, such as Glasgow Cathedral, Glasgow Central Station, and the Gallery of Modern Art. The accompanying SENSEcity AR app interacts with illustrations in the booklet, triggering video and audio clips that unveil the hidden histories of each location. This fusion of print and digital media transforms a standard city tour into an immersive storytelling experience.

Since its launch, SENSEcity Walks has redefined urban exploration in Glasgow, offering a unique blend of traditional and modern tour elements. Users have praised the platform for its innovative approach to storytelling and its ability to uncover lesser-known aspects of the city's history. The project's success has not only enriched the cultural experiences of its users but has also set a precedent for how cities can leverage technology to engage both residents and visitors in their heritage

The development of SENSEcity Walks involved a multidisciplinary team focused on creating an accessible and engaging platform for both locals and tourists. The project emphasized ease of use, ensuring that participants could seamlessly transition between the physical booklet and the digital app. By strategically placing distribution points at key cultural and transportation hubs, the initiative maximized its reach and encouraged widespread participation. The AR content was meticulously crafted to provide rich, site-specific narratives, enhancing the user's connection to Glasgow's heritage.